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The Case for Designing Inclusive Platforms in Emerging Markets – the $300 billion opportunity

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The rapid digital transformation underway in many emerging markets has the potential to have an equally transformative impact for entrepreneurs. However, critical gaps in access to the internet and mobile phones can limit the ability to work in tech-enabled jobs or to compete as entrepreneurs. This event draws on recent IFC research on the rise of e-commerce in Africa and Southeast Asia and opportunities for further growth by exploring more inclusive practices. It will cover two key topics:

  • E-commerce for development, highlighting how this rapidly growing sector opens a pathway for digital entrepreneurs in Africa and South East Asia;
  • E-commerce and gender equality, highlighting new research from IFC that leverages company data to show for the first time how women are participating on e-commerce platforms - and how companies can add billions of dollars to regional market value by investing in women entrepreneurs.

Don’t miss the opportunity to hear from IFC’s Managing Director, Makhtar Diop, Lazada’s Group CEO, Chun Li and Jumia’s Group Chairwoman and Head of Institutional Affairs, Juliet Anammah as well as from a high level panel including the CEO of CGAP (Consultative Group to Assist the Poor), Greta Bull, the Global CEO of Kantar Public, Michelle Harrison, and two successful women entrepreneurs Evan Marie Arellano, seller on Lazada Philippines and Adejumoke Olutayo, seller on Jumia Nigeria. Lightning Talk: Alexa Roscoe, Disruptive Technologies Lead, IFC. Closing Remarks by Cécile Billaux, Head of Private Sector and Trade Unit, European Commission. The event will be moderated by journalist Femi Oke.

Join us for the live conversation on June 16
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Digital2Equal: Expanding Opportunities for Women | DOWNLOAD THE IFC REPORTS!