Lazada Philippines seller Evan Marie Arellano has been selling her self-designed footwear at bazaars and through her own website, since she was 18 years old. Her products are handcrafted by local makers with raw materials 70% locally sourced from micro-communities in the Philippines. When she saw an opportunity to expand her customer base through Lazada, she quickly registered and officially onboarded her brand Sundals in 2019. Today, sales of her footwear have increased by 300%.
Besides enabling her to provide a better experience for her customers, such as lower shipping fees and accommodating cash-on-delivery requests, Evan also shared that she learned many tips for managing her business from the Lazada University portal and local seller community. She also spends time finetuning her business strategy, by experimenting with the variety of tools on the Lazada platform to further her success.