Zeena Majali

With a vision of changing the face of customer service experience in Jordan and the Middle East, Zeena Majali, in 2007 started her entrepreneurial journey by co-founding Crystel, the first independent multilingual outsourcing contact center in Jordan. Crystel currently employs around 2,000 Jordanian youth.

To complement and enhance the work done in providing superior customer service, Zeena co-founded “Xina AI,” the first of its kind company in the Middle East specializing in Arabic speech synthesis and natural language understanding, with a vision to spearhead the transformation of customer experience in the Middle East by creating ground-breaking artificial intelligence technologies.

As a serial entrepreneur, Zeena took a couple of businesses to hyper growth to scale them into multiple regions. She is also an angel investor whose interest is to invest in various service-tech and deep-tech AI businesses.