Rudaba Zehra Nasir is the Global Lead for Employment and Childcare in IFC’s Gender Secretariat. Rudaba’s work focuses on helping companies close gender gaps in recruitment, retention, and promotion and achieve better business outcomes. Rudaba’s work includes firm-level and upstream advisory, business case research, and peer learning collaborations. In this regard, Rudaba leads IFC's Global Tackling Childcare Advisory Program, advising companies on how to create family-friendly workplaces and advance women’s employment. The Program aims to operationalize at the firm, market, and policy levels IFC's 2017 report on the business case for employer-supported childcare, which Rudaba helped produce.
Rudaba also manages IFC’s Global Tackling Childcare Working Group of more than 30 organizations working together to develop a practical guide for employer-supported childcare as well as IFC-PBC Tackling Childcare Pakistan, a peer-learning collaboration with 14 companies committed to implementing family-friendly workplace measures such as childcare and paid leave. Rudaba previously co-managed and served as the lead author for IFC’s SheWorks Partnership, which advanced job opportunities for more than 300,000 women. Rudaba also co-founded and co-leads IFC's Millennial Resource Group to help advance IFC's diversity and inclusion goals.
Rudaba previously worked with UNICEF and USAID on gender assessments and program design, implementation, and evaluation across Africa, Latin America, Middle East, and South Asia to support women’s employment and entrepreneurship. Prior to that, Rudaba managed client relationships as part of one of Pakistan’s largest corporate banking groups, UBL. Rudaba holds an MA in International Development from Ohio University and a BSc Honors in Economics from Lahore University of Management Sciences.