Ismael Belkhayat is a distinguished serial entrepreneur within the vibrant Moroccan tech landscape. Following a tenure in consulting, Ismael embarked on his entrepreneurial journey. While serving as a Board Member for his prior ventures, Ismael's passion for catalyzing digital transformation led him to co-found his latest venture in 2020: Chari, a B2B e-commerce and fintech application tailored for retailers. Leveraging his expertise in logistics and marketplace dynamics, Ismael has propelled Chari to unprecedented growth, garnering accolades such as the prestigious "Disruptor of the Year" award from the Africa CEO Forum. Chari is a testament to Ismael's entrepreneurial vision. Harvard University has written a compelling business case study on Chari, underscoring its transformative impact and industry significance.
