Hanan Shahin is a serial entrepreneur with a background in architecture and an innate curiosity about consumer behavior. Hanan’s journey spans diverse spheres, from spatial design to marketing, set design & event planning. In 2016, Hanan’s commitment was recognized with the prestigious “Entrepreneur of the Year” award from the German Jordanian University for her startup “The Atelier”, the first eco-friendly event planning venture in the MENA region. Catalyzed by her experiences, Hanan’s participation in the SHE Entrepreneurs program in Sweden propelled her to launch Bloomcart in 2021 during the pandemic. Bloomcart is a “Try Before You Buy” software that automates returns and online trials for small and medium e-commerce stores in the MENA region. Within a year, Bloomcart secured an angel investment, and won the esteemed Queen Rania’s Entrepreneurial Award. In less than a year, Bloomcart was chosen as one of the fastest growing startups in the world, by Founder Institute Silicon Valley. Furthermore, Bloomcart’s rapid expansion includes securing another investment round from Flat6labs Jordan.