Shereen Allam is founder of the Egypt-based Association for Women’s Total Advancement & Development (AWTAD), a non-profit association aimed at developing entrepreneurship among women and youth. AWTAD’s primary focus is on handicrafts revival and Shereen works with women across Egypt to enable them to scale up their home-based operations. Amongst youth, the focus is on building entrepreneurial capacity and mentoring them to start small businesses in any field. Shereen is a graduate of the American University of Cairo and a ‘serial’ entrepreneur, having set up several companies of her own.
