Pedro Diniz

Founder and CEO of Fazenda da Toca, Brazil

Pedro Diniz is an agroforester, businessman, and former Formula 1 racing driver. Pedro transformed his family farm into Fazenda da Toca, a large-scale organic farm in Brazil’s São Paulo state, and one of the country’s leading producers of organic eggs and fruits. The farm makes use of agroforestry methods to grow a variety of trees that help to balance required biomass production with the nutritional needs of crops and animals.

Pedro looks at Fazenda da Toca as a replicable model for large-scale egg and fruits production using ecological methods. He is hopeful that through large-scale organic and biodynamic production of healthy plant and animal products, the farm will become a catalyst for sound rural development and environmental regeneration in Brazil and beyond.