Wajiha Ahmed

Wajiha Ahmed

Senior Associate, Bankable Frontier Associates

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Wajiha Ahmed is an Associate at Bankable Frontier Associates. She is an advisor to banks, MFIs, and entrepreneurs aiming to better understand the intersections of user experience and financial services in emerging economies. She uses human-centered design/user-experience (UX) and other research methods to design appropriate and effective solutions. Wajiha managed the CGAP Smallholder Diaries project and led the project’s research in Pakistan.

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