Prince William

The Duke of Cambridge

Protecting the natural environment for future generations is one of Prince William’s key priorities. His Royal Highness has publicly supported initiatives to fund conservation, community development and environmental education programmes across Africa, and has led key programmes such as the United for Wildlife Financial and Transportation Taskforces to end illegal wildlife trafficking on a global scale.

In October 2020, His Royal Highness launched The Earthshot Prize – a new global prize for the environment – the most ambitious and prestigious of its kind – designed to incentivise change and help to repair our planet over the next 10 years. The Prize is based on five ‘Earthshots’, simple but ambitious and universal goals for 2030 which if achieved will improve life for us all, for generations to come.