Hortensia Contreras Torres

Vice President Electronic Services Grupo BIMBO & General Manager BLM

Ms. Contreras has over 25 years experience in the financial industry where she was responsible for leading different businesses.

In Nacional Financiera , S.N.C. the leading development bank in Mexico, she was the head of Capital Investment Department responsible for the Private Equity programs, the portfolio of the Bank´s capital investments as well as the Financial Consultant Group, specialized in Capital Markets.

In Banco Santander-Serfin she was the head of the Group as well as both the SME´s credit Group as well as the Mortgage Group and when the banks merged she lead the integration of the banks Back office. In Bancomer she worked for over 10 years and among other positions she was the head of the Credit Unit for the Small and Medium Size Enterprises.

She now works for Grupo Bimbo as the Vice-President of Electronic Services and among the objectives of her position she is seeking to develop mechanisms to strengthen the Traditional Channel.
She was recently named General Manager in Blue Label Mexico, a company partially owned by Groupo Bimbo focused on operating a network of digital services for the Traditional channel who has partnered with Visa and Banamex to bring financial services to this segment of the market.