This page in

  • English
  • Français
  • Español
  • العربية

A Social Strategy: How We Profit from Social Media




Date: Wednesday, May 14, 2014
Time: 12:30 p.m. - 2:00 p.m. ET (16:30 – 18:00 GMT or convert time)
Location: World Bank Headquarters, J1-050 & Online

This event has concluded, view the replay below.



 


Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives. Piskorski argues that the secret of successful social media sites is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage and tap the strategy potential of this remarkable phenomenon.



Featuring

Associate Professor, Business Administration, Harvard Business School
Digital Strategist, South Asia Region, World Bank Group
Head of Online Communications, World Bank Group
Read what others are asking
Dr. Ashish Manohar Urkude
India
Will digital explosion and vested interests, benefit or dilute all our efforts?
Ani
United States
With the 'data revolution' initiative that the World Bank is pursuing, how you at the World Bank Group think of using social media and other 'big data' sets for the benefit of better understanding of the development, social and human rights issues as experienced in countries and by communities to better inform of your "situation analysis" and support strategies? Thanks.
Cherie Faiella
Switzerland
Is the WBG strategy to utilize social media in education (MOOCs) on mobile devices in emerging markets to educate more people on skills development for capacity building and job creation; primarily in Africa?
NABAKISHORE PANDU (N.K.PANDU)
India
Social media is the much more importance at present day to day life of the everybody for better participation, better understanding and better sharing in the government. As my point of question the responsibilities those are requirement is not so far as per the responsible . The plans and procedures of the social media should not be so morte attractive for the value oriented for those are lest all the possibilities of the rest of poor and unidentified poor and real poor by which the society can't stand for for towards better world.The role model of the social media should be for better cooperation and coordination.If possible so then may be changed the society no doubt. come , join and participate for the joint movement. N.K.PANDU, RESEARCHER CUM NBDP INDIA PLANNER
Dr. Ananh Norasingh
Lao PDR
the secret of successful social media sites is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides people to share some important information across the globe.