James Lim took on the role in Visa as Head of Products for Southeast Asia in July 2015. In his current role, James leads Visa’s product teams and is responsible for providing strategic direction for the growth of Visa’s core and emerging products in Southeast Asia.
Prior to this role, James was the Head of Consumer Products for Visa in Asia Pacific, based in Singapore. He was responsible for leading a team which directly supports consumer credit and debit products for Visa’s clients throughout the region.
James previously also served as the Head of Credit Products for Visa in APCEMEA, where he managed the development and implementation of consumer products. Prior to joining Visa, James held a variety of senior roles with American Express across strategy & planning, card acquisition and insurance. He began his career in payments as a marketing executive for First Financial Bank in the USA.
James holds an MBA with honors from the Royal Melbourne Institute of Technology, where he earned a place on the Dean’s Merit List, and is a graduate of the University of Wisconsin.