John has worked in tourism for more than 30 years, mostly in emerging markets where he specializes in tourism development and tourism investment generation. His experience extends across the developing world – in Africa, Asia Latin America and the Caribbean, South Eastern Europe and the Middle East. He has spent many years working in tourism in the Pacific Islands advising governments on tourism development and working with private clients to mobilize tourism investment. He is currently Senior Technical Specialist leading the Tourism Sector work in the Trade & Competitiveness Global Practice at the World Bank. This work involves helping governments and industry work together to build a competitive and attractive investment environment and then mobilizing the right type of investment which builds destinations, creates sustainable jobs and improves peoples’ lives.