David O'Keefe is Country Manager - Brazil of LUCA Data-Driven Decisions, Telefonica's Big Data unit. Telefonica LUCA has already carried out projects for clients including the World Bank, the cities of São Luis do Maranhão, Guarujá and others in Brazil , Transport for London, Highways England, Barcelona, Valencia, the Secretary of Tourism of Espirito Santo, as well as companies such as Starbucks, Nike, Unilever and Santander. Telefonica LUCA analyzes the anonymized data of millions of records per day to produce origin/destination surveys, demand studies for interurban transport, indicators of the economic impact of tourism and profile of visitors to public events. David holds a degree in Economics from Rutgers University (USA), with a Master's degree from the University of Sussex (UK). Executive and entrepreneur in the technology area for more than 20 years, he has worked at Citrix, Catho, IT Midia and CMP Media, and was founder of Lampada Global Services.