In May 2015, 29-year-old female entrepreneur Jimena Florez traveled from Colombia to Washington, DC, as part of the U.S. Department of State’s Women’s Entrepreneurship in the Americas program. Little did she know President Obama would publically recognize her work as a social entrepreneur and applaud her efforts to promote healthy living.
It is difficult to believe that it was only four years ago that Jimena founded Crispy Fruits, offering a line of freeze-dried fruit snacks using produce from local farmers. Until recently, customers could only find Jimena’s exotic, fitness, and power mixes in specialty shops and select cafeterias. However, with the support of WEConnect International, her customer base has expanded into new territory.
One of the very first female entrepreneurs to earn certification in Colombia, Jimena attended this year’s inaugural WEConnect International Latin American Regional Forum. There she met a representative from a major hotel chain, and now she has a contract that will put Crispy Fruits in Bogota hotel rooms.
Jimena is encouraged by her early success and is already developing new products. She and her team are working with local cacao farmers to make baked goods that will not only provide more protein and iron, but will also burn calories. While she strengthens her customer base in Colombia, she also has plans to expand to the U.S. and Australian markets.